Whats a Campaign?
Starting a campaign is easy. Follow these steps to learn more…
Step 1: Plan It Out
What are you passionate about? What do you love to do? What are you good at? What could be a fun way to fundraise? After you decide what you want to do, pick a name. Pick a photo. And just like that, you’ll be ready to start raising money to help bring clean water projects for people in need!
Refine your message and be sure to personalize your fundraising page with photos
Donate to your own campaign to show your commitment and inspire others
Start with your close contacts. Reach out to 10-15 people who you know are supportive of your goals. They should hear about your campaign first, in a personal message. The more personal your outreach is, the more likely they’ll make a meaningful gift.
Step 2: Social Support
Once your campaign is set up, tell everyone about it! The more people you tell, the quicker you’ll reach your goal. Share your passion with others and watch as they catch the vision!
Once you’ve demonstrated your personal commitment and gotten your closest contacts involved, officially launch your campaign on social media.
Keep your network updated. Post on social once a week, but vary your content. We suggest rotating between thanking donors, updating them on progress you’ve made, talking about your passion for clean water and asking them to get involved.
Step 3: Keep Going
It’s important that not every message you communicate about your campaign is not an ask for dollars. Share your heart, share about why you want to do this campaign, and share about the impact it will make!
Tell a story about why ATTA is important to you. Remind people why you’ve chosen to advocate for clean water.
Send a reminder to your contacts who have not yet donated and thank those who have!
Below is an example email you can send to your community. Make sure to not just copy and paste this but to create your own. People want to hear your heart not someone else’s.
Here are some resources you may want to use:
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